
About Me
Meeting Your Mentor
Hi, I’m Ana– a marketing strategist with a global perspective and deep dedication to helping your business thrive.
My goal is to empower entrepreneurs with the necessary knowledge and skills to master their marketing strategy, confidently.
How it all Started
Originally from Brazil, I spent the first 20 years of my career wearing many hats including Marketing Manager, Project Lead, and Project Strategist for large corporations like Icatu Seguros, a national insurance company, and Petrobras, a multinational Fortune 500 company.
But while I loved the excitement of crafting large-scale, award-winning campaigns, I craved more work-life balance.
I wanted to shift my focus to the people and activities that brought me joy while still achieving my dreams—I truly believed there was a way to do both!
When my family and I moved to Canada, it was a chance to rethink my career. I did what I do best—I made a plan. What did I want to keep and what did I want to let go of?
While I loved marketing, I decided to switch directions and start my journey as a marketing educator, mentoring the next generation of marketing professionals.
I realized I had a deep passion for helping others and using my expertise to guide students on their marketing journeys. Teaching, mentoring, and volunteering in my community gave me immense satisfaction. And for the first time in my life, I felt I had reached the work-life balance I so desperately needed.
I considered it to be my most exciting chapter yet.
But the journey didn’t end there.
After mentoring numerous businesses through the Immigrant Services Society of B.C., Latincouver, and in class, I was tired of seeing well-meaning entrepreneurs waste precious time and money on ineffective campaigns.
So I started E-volving Strategy Consulting to help ambitious business owners achieve their goals through successful, strategic marketing.
Building a business on the basis of education and helping others is a huge milestone for me, one that bring me endless fulfillment.
But let’s not forget it started with a plan.
Through my course and mentorship services, I can help you build an effective marketing plan to reach your goals—whatever they may be.
My Expertise – At a Glance
Academic Qualifications
Higher Education Teaching Certificate
Harvard’s Derek Bok Center for Teaching and Learning – 2024
Instruction Design Certificate
Association for Talent Development (Canada) – 2023
Post-Baccalaureate Diploma in Business Administration
Capilano University (Canada) – 2017
MBA in Marketing Management
Fundação Getulio Vargas (Brazil) – 2001
Bachelor’s Degree in Journalism
Universidade Federal Do Rio De Janeiro (Brazil) – 1998
Professional Journey
Founder and Mentor
E-volving Strategy Consulting (Canada)
Teacher
Langara College (Canada)
Marketing Mentor
Latincouver
Digital Marketing Instructor and Program Coordinator
Cornerstone International Community College of Canada (Canada)
Head Instructor and Mentor
WorkForce Institute International (U.S.A.)
Marketing Manager
Latincouver Business Society (Canada)
Marketing Manager
Petrobras (Brazil)
Relationship Marketing Manager
Icatu Seguros
Volunteering
Community Engagement Manager
BC Chapter of the American Marketing Association (Canada)
Career Mentor
Immigrant Services Society of B.C. (Canada)
The WHY Behind My Work-Life Balance Goal
Shared values are important in any relationship, be it business or personal.
Let’s see if we’re a fit—do any of these resonate with you?
More moments with my loved ones—the essence of joy in my life
My family is my whole world; I cherish every moment I spend with my husband and our pre-teen daughter! Together, we love diving into new experiences, whether it’s immersing ourselves in the excitement of a board game, the melodies of a concert, or the shared laughter and mishaps of trying a new recipe. More recently, our family has grown with the addition of a furry companion, our dog named Sunshine, adding even more joy and laughter to our lives.
But I can’t forget my chosen family– my friends with whom I share a unbreakable bond. They
are an integral part of my life, and I cherish our connection deeply.


Discovering the world, one adventure at a time
Call me Adventure Ana—I love exploring the uncharted corners of my city. There’s a thrill in getting “lost” and stumbling upon hidden gems—be it cozy coffee shops, quaint local boutiques, or vintage fashion havens. These urban adventures are my way of travelling within the confines of my hometown, each discovery a treasure in its own right.
My constant desire to learn and evolve
I am an eternal student at heart, driven by an insatiable thirst for knowledge. Constantly learning and evolving, I find myself delving into new subjects, skills, and hobbies. This quest for knowledge is more than just a hobby; it’s a way of life. My current obsession? Exploring the world of yoga and meditation.
This is me– a blend of familial love, urban explorer, lifelong learner, and devoted friend. Join me on this journey, where every day is a new chapter and every experience a story waiting to be told.