Beyond the Classroom: My Journey as a Marketing Instructor and Mentor

When people think of teaching, they often picture a professor standing in front of a classroom, delivering lectures and grading assignments. But for me, being an instructor is so much more than that. It’s about designing experiences, adapting to different learning styles, and continuously evolving alongside my students.

Wearing Many Hats: Instructor, Mentor, and Content Creator

My teaching journey spans across multiple spaces. I teach marketing at Langara College, instruct remotely for programs in the United States, and mentor professionals and aspiring marketers. Each of these roles requires a different approach, but they all share one common goal—helping people navigate the world of marketing in a way that’s practical, relevant, and empowering.

Beyond delivering lessons, I spend a significant amount of time designing programs, developing content, and tailoring materials to suit different audiences. Some of my students are complete beginners, just stepping into the field, while others come in with experience and knowledge that sometimes surpasses my own. This dynamic keeps me on my toes and forces me to stay ahead of industry trends, refining my own expertise along the way.

The Art of Teaching Different Learners

One of the biggest challenges—and rewards—of being an instructor is working with students at varying skill levels. Some come to class without any prior marketing knowledge, while others are professionals looking to refine their strategies.

This means I have to constantly adapt my teaching style. A one-size-fits-all approach doesn’t work in marketing education. Instead, I focus on bridging gaps, making complex concepts digestible, and providing real-world applications that make the learning process meaningful.

More importantly, teaching isn’t just about me delivering knowledge. It’s about fostering discussions, encouraging critical thinking, and creating an environment where students can challenge ideas, experiment with strategies, and apply what they learn in real time.

Learning Goes Both Ways

One of the things I love most about teaching is that it’s a two-way street. While I’m guiding students, I’m also learning from them—whether it’s through fresh perspectives, insightful questions, or real-world experiences they bring to the table.

Education is not static, especially in a field as fast-moving as marketing. The digital landscape is constantly evolving, and what worked yesterday might not work tomorrow. That’s why I see my role as not just an educator, but a lifelong learner who is continuously adapting, experimenting, and refining my approach.

Final Thoughts: More Than Just a Job

Being an instructor and mentor isn’t just a career path for me—it’s a passion. It’s about helping students build confidence, develop skills, and see marketing not just as a set of strategies, but as a powerful tool for growth and impact.

For those stepping into marketing—whether as students, career changers, or entrepreneurs—what’s one thing you wish someone had taught you earlier? I’d love to hear your thoughts. Let’s keep the conversation going.