Marketing Strategy in Practice
Not Your Average Online Marketing Course
Are you feeling lost and overwhelmed trying to find your way through the marketing maze?
If your marketing game could use a boost, you’re in the right place.
Featuring an easy-to-follow framework, my immersive eight-hour course was designed for ambitious entrepreneurs looking to elevate their marketing efforts through strategy.
Together, we will demystify the process of crafting an effective strategy by breaking it down into clear, manageable steps. You’ll gain a solid understanding of key marketing concepts and frameworks and learn to apply these principles through practical exercises.
The outcome? The tools to create your own coherent and effective marketing plan to drive business growth and achieve better marketing results.
Ready to walk away with a personalized, ready-to-implement
The Course
The course aims to simplify the process of reflecting on and creating an effective marketing strategy by breaking it down into clear, manageable steps.
This course is different in that we place the focus on the customer’s journey. Accurately identifying their needs, wants and struggles allows us to position our messaging to best meet their needs.
Over the last five years, I have mentored over 20 small business owners and have seen the stress caused by unclear customer identification, messaging, and channel selection– strategy can can help address these issues and alleviate the anxiety.
Each student’s journey is unique, but the course provides a step-by-step guide with personalized support to help each student thrive.
I believe anyone can learn with the proper guidance, that’s why I break down complex topics into simple, easy-to-digest lessons.
My aim is for students to intuitively understand marketing based on their experiences and to apply day-to-day reflections to their work or business. Marketing is a tool, and its concepts and frameworks are meant to be applied for better results.
This approach is akin to planning a trip, where answering basic questions about your budget, duration, destination, and companions creates a more stress-free, enjoyable experience.
This course will help students craft a marketing strategy that guides them to achieve better results and a clearer, less stressful experience.
Each session in this course is meticulously designed to enhance understanding and bring clarity to key marketing concepts. The structure of every class includes:
- An engaging introduction: Setting the stage for the topic to be discussed, ensuring students are primed and ready for learning.
- In-depth exploration of concepts: Focusing on step-by-step strategy building, we delve into essential concepts and frameworks relevant to marketing.
- Interactive exercises: Hands-on activities are integrated into each session, allowing students to apply what they’ve learned in a practical context.
- Personalized guidance and feedback: As an instructor, I provide continuous, tailored feedback throughout each step of the strategy development process. This is akin to offering each student a personalized marketing consultation, where my insights are shaped by both an understanding of their unique business challenges and my professional experience.
The online course spans three sessions, each lasting up to two hours for a total of six hours (delivered in real-time), combining in-depth instruction with ample interaction to make for an immersive learning experience.
Post-course, students are given up to two weeks to finalize their strategy document. This period is crucial for them to apply their learnings and draft a well-thought-out strategy.
The course culminates in a two-hour one-on-one mentorship session, where I provide in-depth feedback and suggestions on students’ final strategies.
This holistic approach ensures that by the end of the eight-hour course, each student is equipped with a robust, actionable marketing strategy tailored to their specific needs.
Have further questions? Students may also reach the instructor directly through additional channels like Slack and WhatsApp.
The course will be run in small groups of 4-6 students.
- Market Research and Analysis: Understanding the market environment, including customer needs, market trends, and competitor analysis.
- Target Audience Identification: Defining and segmenting the target market to understand the customer persona.
- Marketing Goals and Objectives: Setting clear, measurable objectives for what the marketing strategy aims to achieve.
- Messaging: Developing unique brand messages that resonate with the target audience.
- Marketing Channels and Distribution Strategies: Choosing the right channels (both online and offline) to reach the target audience.
- Digital Marketing: Introductions to aspects like Search Engine Optimization, Search Engine Marketing, social media marketing, content marketing, and email marketing.
- Content Strategy: Developing a content plan that aligns with marketing goals and speaks to the target audience.
- Budgeting and Resource Allocation: Learning how to allocate resources effectively and set budgets for marketing campaigns.
- Analytics and Measurement: Using data analytics to measure the success of marketing campaigns and make informed decisions.
- Emerging Trends and Technologies: Staying updated with the latest trends and technologies in the marketing landscape.
- Strategy Implementation and Management: Understanding how to use relevant tools, resources, and a timeline to effectively implement your strategy and manage ongoing marketing activities.
The course package is priced at $380.
Experienced Professionals
As a seasoned instructor, I provide personalized guidance in a small group setting to accelerate your learning
Proven Results
From confusion to clarify– I’ve helped over 20 small businesses streamline their marketing efforts for better results. I can’t wait to give you the tools to do the same.
Ongoing Support
Interact with your instructor in real-time, learn alongside like-minded students, and refine your newly crafted marketing strategy through a one-on-one mentorship session.
“I strive to give students a compass that provides clarity on their marketing journey.
In my course, I break things down into simple, easy-to-understand concepts that anyone can learn.
To me, it’s about equipping students with knowledge and tools they can reuse as their business grows. My goal is to encourage independence– you don’t need to rely on expensive marketing consultants to reach your goals!”
– Ana
After completing my marketing course, you will be able to:
- Articulate a clear marketing vision
- Accurately identify your brand’s target market
- Craft a clear message and brand presence
- Navigate various marketing channels
- Develop a customized marketing plan
- Make informed marketing decisions
- Implement digital marketing strategies in real-world scenarios
- Effectively brief internal and external partners on your marketing strategy
Right for you if:
- You are an aspiring entrepreneur looking to develop a clear and robust marketing strategy.
- You are an ambitious business owner looking to grow through effective marketing efforts.
- You are a marketer looking for a practical framework you can use time and time again.
Meet Your Instructor
Hi, I’m Ana– lover of cafes, colour, and community.
I’m also a marketing strategist and instructor with over 20 years of experience here to help you reach (and surpass!) your business goals.
Being an educator is my lifelong passion, and seeing my students achieve their dreams brings me immense fulfillment.
From Brazil’s bustling markets to Canada’s innovative landscape, I’ve helped over 20 businesses curate effective, ready-to-implement marketing roadmaps to accelerate their growth.
Your success is my priority.
Ready to start with strategy?