Ever felt the pressure to just post something on Instagram — anything — so you don’t “disappear”?
If so, you might be falling into a common digital marketing trap: using random holidays without any real strategy behind them.
Not Every Holiday Deserves a Post
From Friendship Day to National Asteroid Day, many small businesses rely on holiday calendars to fill their content schedule. But here’s the issue:
If the date has no real connection to your brand, values, or audience, it can do more harm than good.
You risk confusing your followers, sounding generic, and missing the chance to stand out with intentional content.
Good Intention, Poor Execution
Let’s be honest — staying consistent on social media is tough. And holiday calendars look like an easy way out. But here’s where it goes wrong:
🔸 Jumping from one random date to another.
🔸 Trying to please everyone.
🔸 Using any excuse to post, without a clear message.
What could’ve been engaging ends up as noise.
So What Should You Do Instead?
Instead of trying to leverage every holiday, choose a few that genuinely align with your business.
Before posting, ask yourself:
- Does this date mean something to my audience?
- Is it aligned with my brand values?
- Do I actually have something relevant to say?
If the answer is “not sure” or “probably not,” let that one go.
Your time — and your audience — deserves content with purpose.