By Ana Rocha – E-Volving Strategy Consulting As we settle into Q2 of 2025, two major trends are standing out in the marketing world: These aren’t just headlines — they’re signs of what small businesses need to pay attention to right now. Let’s break them down. 🛍️ The Rise (and Reinvention) of Marketplaces At the… Read More

Let’s be honest—strategizing is fun. You brainstorm, dream big, map goals, choose fonts and colors, imagine the perfect Instagram grid or campaign that finally brings in the right audience. But then… the strategy sits in a Google Doc.Waiting.And waiting.Until the next quarter sneaks up and you’re like, “Oops. We never launched that.” Sound familiar? I… Read More

If you’ve ever hired a freelancer, agency, or even a content creator and felt disappointed with the results… you’re not alone. But here’s a truth I see all the time in mentoring sessions: The problem isn’t always who you hired. Sometimes it’s what you hired them to do. Marketing has become a complex ecosystem. There… Read More

Hiring an agency, freelancer, or taking a marketing course should be an investment that grows your business—not a costly mistake that leaves you frustrated. But too many small business owners jump into hiring without a clear plan, only to realize later that:❌ They weren’t ready for that level of support.❌ They hired someone who wasn’t… Read More

Marketing is constantly evolving, but one thing remains the same—businesses that connect with their audience on a deeper level will always have a competitive edge. In 2025, two key trends are shaping the way brands build relationships and drive growth: ✅ Community-Based Marketing✅ Customer Experience as a Priority Let’s dive into what these trends mean… Read More

The marketing landscape is evolving rapidly, and two major trends are shaping the future: Artificial Intelligence (AI) & Automation and Interactive & Immersive Content. These innovations are no longer exclusive to big brands—they’re accessible to small businesses, opening new opportunities for efficiency and engagement. Let’s dive into how they work and what they mean for… Read More

Beyond the Classroom: My Journey as a Marketing Instructor and Mentor When people think of teaching, they often picture a professor standing in front of a classroom, delivering lectures and grading assignments. But for me, being an instructor is so much more than that. It’s about designing experiences, adapting to different learning styles, and continuously… Read More

How AI & Influence Maps Are Changing Marketing in 2025 🚀 Marketing is evolving faster than ever, and small businesses need to keep up to stay competitive. Two major trends are reshaping the industry: 1️⃣ Influence Maps—a new way to understand consumer behavior.2️⃣ AI-Driven Media Buying—transforming how businesses reach their audience. In this post, we’ll… Read More

The digital landscape is evolving, and small businesses and marketers need to stay ahead of the curve. This week, we’re diving into two major trends shaping online behavior in 2025: the rise of voice and visual search and the transformation of YouTube content formats. Understanding these shifts can help businesses refine their strategies, improve visibility,… Read More

A strong marketing strategy starts with a deep understanding of the business—not just from the owner’s perspective but also from the customer’s experience. That’s why, before creating a strategy, I take the time to study my client’s business. But sometimes, going beyond research and experiencing it up close makes all the difference. That’s exactly what… Read More