A strong marketing strategy starts with a deep understanding of the business—not just from the owner’s perspective but also from the customer’s experience. That’s why, before creating a strategy, I take the time to study my client’s business. But sometimes, going beyond research and experiencing it up close makes all the difference.
That’s exactly what I did with Elaine Davies at her office, where she helps people heal and thrive through Spinal Flow Technique, Chromotherapy, and Reiki.
Here’s a glimpse of Elaine in her space, where she works with clients to support their healing and well-being.



Why Seeing the Business Firsthand Matters
Elaine’s work is deeply personal and transformative, and I wanted to fully understand how her clients experience her services. Observing her space, the way she interacts with clients, and the atmosphere she creates helped me gather insights that go beyond what any document or questionnaire could provide.
🔍 I stepped into the customer’s shoes—seeing the space, the experience, and the journey from their perspective.
🤝 I connected with Elaine in person—discussing her challenges, goals, and how her expertise is best communicated to her audience.
This kind of hands-on understanding allows me to refine a marketing strategy that truly aligns with her brand, values, and the unique experience she provides.
Beyond Strategy: Creating Authentic Marketing
Marketing isn’t just about tactics or following trends—it’s about alignment. When your brand message accurately reflects your values and connects with the right audience, that’s when real engagement and growth happen.
For businesses like Elaine’s, where trust and connection are key, authenticity in marketing is everything. This visit gave me a clearer vision of how to translate her passion and expertise into a strategy that speaks directly to those who need her services.
Bringing Marketing Strategy to Life
If you’re a small business owner struggling to bridge the gap between your expertise and your audience, sometimes an outside perspective can make all the difference. That’s why I take the time to not only research but, when possible, experience businesses firsthand.
🚀 Ready to create a marketing strategy that feels true to you and attracts the right clients?
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