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What a Gift for My Mom Taught Me About Buyer Persona

Sometimes, the best marketing lessons don’t come from books or courses. They come from… trying (and failing) to buy the perfect gift for your mom. Here’s what happened. The “Perfect Gift” That Flopped My mom loves simple things. She loves nice scents. She loves practical gifts.So I thought: Easy. I’ll buy her a fancy soap… Read More

Buyer Persona in 2025: It’s Not Just About Age and Job Titles

Let’s be honest—if your “buyer persona” still looks like this:“Women, 30–40, married, works in an office, likes coffee.”…it’s time for a serious update. In 2025, buyer personas are no longer about generic demographics. They’re about understanding people as humans, not just numbers on a spreadsheet. What Changed? Marketing used to be about casting a wide… Read More

Buyer Persona: The Day a Mentor Told Me My Website Was Talking to Nobody

Let me tell you a story. A few months ago, I booked a marketing mentorship session here in Canada. I was excited—these sessions always give me a fresh perspective. The mentor asked me a simple question:“So, who do you work with?” Easy. I confidently explained: “Most of my clients are women, entrepreneurs, and immigrants.” She… Read More

Why Planning Feels So Hard (and What to Do About It)

We’ve all been there.You’ve got the notebook, the fancy pen, maybe even a colorful Trello board. You spend hours mapping things out — your business goals, your fitness routine, even your weekend chores. You’re feeling productive. And then… nothing.The plan stays on paper, and life keeps rolling as usual. If this is you (no judgment… Read More

Mentorship vs Consulting: What’s the Difference and Which One Do You Need?

Have you ever caught yourself wondering: “Do I need a mentor or a consultant?” If so, you’re definitely not alone. This is one of the most common questions among small business owners and entrepreneurs who are ready to grow—but aren’t sure what kind of help they need. Let’s break this down in a fun and… Read More

Your Background Is a Skill — Don’t Forget That

Over the last few days, I’ve had a few conversations that left me thinking. You know those little moments where something just clicks? Well, here’s what clicked for me: the way I work, the way I support others, the ideas I bring to the table — they’re all shaped by this unique blend of where… Read More

The Event Is Over… But Hold On — It’s Not Really Over

You know that deep breath you take when an event finally ends? Whew.It’s done. It (mostly) worked. You survived. Maybe even nailed it. And now… you kind of want to close the chapter and move on, right? But here’s the thing — and I say this with love:Don’t rush past this moment. Because what you… Read More

Your Instagram Captions Can Now Show Up on Google (Yes, Really)

Imagine this: you write a killer caption on Instagram, post a beautiful photo, and… that’s it. It gets some likes, maybe a few comments, and then slowly disappears into the feed abyss. Now imagine this: that same caption shows up on Google when someone searches for “marketing tips for small businesses” or “best nail designs… Read More

What to Do When Your Booth Is Empty (and You’re Kinda Freaking Out)

Let’s talk about that awkward moment at a trade show or fair when your booth looks amazing, your team is on point, your product is shining… and still, no one stops by. You stand there, trying to look chill while inside you’re thinking:“Where is everybody?”“Is this even working?”“Do I look desperate standing here like this?”… Read More

Thinking About Joining a Trade Show? Ask Yourself These 7 Questions First

If you’re a small business owner or service provider, chances are you’ve considered joining a trade show or local event to promote your brand. And yes — those events can be amazing.But only if you walk in with intention.Otherwise, what could be a great opportunity turns into just another exhausting weekend with little to show… Read More