Blog

Blog

Stepping Into My Client’s World—Literally!

A strong marketing strategy starts with a deep understanding of the business—not just from the owner’s perspective but also from the customer’s experience. That’s why, before creating a strategy, I take the time to study my client’s business. But sometimes, going beyond research and experiencing it up close makes all the difference. That’s exactly what… Read More

Take Control of Your Marketing (Before Someone Else Does!)

Hey there, fellow business owners! Let’s talk about something that keeps many of us up at night: marketing our businesses. You know what’s funny? We’re often so eager to hand over our marketing to others before we even know what we want—it’s like asking someone to order food for you without telling them what you… Read More

Marketing Trends 2025: The Small Business Owner’s Strategic Playbook

As someone who works with small business owners daily, I see you juggling every role – from CEO to customer service. Here’s your practical guide to 2025’s marketing trends, translated into what actually works for small businesses. 🎯 The Big Shift: Marketing is Becoming More Human, Not More Technical Key Trends That Matter for Small… Read More

From Rush to Purpose: A New Marketing Mindset for Small Businesses in 2025

As a marketing strategist working with small businesses, I’ve observed a common pattern that might sound familiar: the rush to be everywhere, do everything, and chase every trend. It’s what I call the “rush mentality,” and I’ve experienced it firsthand in my own professional journey. But 2025 calls for a different approach. Why the Old… Read More

The 2025 Marketing Revolution: Beyond Traditional Advertising

[Insights drawn from Think with Google and industry analysis] As we navigate toward 2025, the marketing landscape is undergoing a fundamental transformation. Here’s your comprehensive guide to the key trends and actionable strategies that will shape our industry’s future. 1. The Evolution of Marketing Measurement According to Google’s recent analysis, media fragmentation and privacy changes… Read More

Work-Based Learning

Work-based learning (WBL) is a topic I’m passionate about. Last week, I attended an insightful Riipen workshop, The Power of Work-Based Learning, which reinforced the importance of bridging the gap between education and employment. The session highlighted how WBL enhances learners’ employability and readiness for the job market. A recent Strada report revealed that 60%… Read More

Ways to Build Your Professional Network

Looking to build your professional network and stay ahead in the marketing & communications world?Joining a professional association can be a game-changer for your career! Whether you’re just starting out or looking to expand your connections, these associations provide valuable opportunities to learn, grow, and connect with industry leaders.Here are some great options to consider:✅… Read More

Book Review: The 1-Page Marketing Plan

If you’re looking for a straightforward guide to effective marketing, The 1-Page Marketing Plan by Allan Dib might be the perfect fit. This book helps small business owners create a concise and actionable marketing strategy, focusing on three stages: before, during, and after a customer interaction. It emphasizes understanding your target audience, nurturing leads, and… Read More

Your Most Asked Marketing Strategy Questions – Answered

Recently, I received some insightful questions from my social media followers about marketing challenges, from creating effective marketing plans to choosing the right channels and defining brand personality. These are common pain points for entrepreneurs, so I decided to share my thoughts and advice to help you refine your marketing strategy. 1. Platforms for Creating… Read More