If you’re looking for a straightforward guide to effective marketing, The 1-Page Marketing Plan by Allan Dib might be the perfect fit.
This book helps small business owners create a concise and actionable marketing strategy, focusing on three stages: before, during, and after a customer interaction. It emphasizes understanding your target audience, nurturing leads, and building lasting relationships with customers.
Dib’s simple, one-page approach is especially useful for those who find traditional marketing plans too overwhelming.
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