If you’ve ever caught yourself writing a post that says “Please support my small business!” or “Don’t forget to buy from me this week 🙏”… this one’s for you.
I get it. You’ve poured your heart into your product or service, and you need those sales to make things work. But here’s the hard truth that many entrepreneurs learn the long way: desperation doesn’t drive conversions. Connection does.
The Reality Check No One Talks About
People don’t buy because you asked them to. They buy because they trust you, relate to your story, or see clear value in what you’re offering. Constantly asking for support without creating real engagement feels like someone knocking on your door every day just to sell you something—without ever saying hello.
Whether it’s Instagram, email, WhatsApp groups, or even in-person chats, if your message is all about what you need (sales, support, engagement), you’re missing what your potential clients need.
So, What Should You Do Instead?
Here’s what works way better:
1. Share Stories, Not Just Products
Tell us why you started. Share a behind-the-scenes moment. Talk about the real people behind your business. That’s what creates emotional connection.
2. Teach Something Useful
Even if you’re selling a product, you can share tips, insights, or how-to’s that empower your audience. Value first, then the offer.
3. Create Two-Way Conversations
Ask questions. Post polls. Invite feedback. People want to feel seen, not sold to.
4. Position the Sale as a Solution
Instead of “please buy this,” try “here’s how this can help solve a problem you’ve been facing.”
5. Be Consistent, Not Just When Sales Are Low
Build connection when you don’t “need” it, so it’s there when you do.
A Loving Reminder
If sales feel hard, it’s not always about your offer—it might be about how you’re communicating it. People want to support small businesses. But they also want to feel like they’re buying from someone who sees them, gets them, and genuinely wants to help.
Instead of asking for the sale… show them why you’re the right fit.
And if you’re not sure how to shift your messaging or build a real strategy behind your marketing, I’d love to help. 💛 Book a free discovery call and let’s talk about how you can go from begging for sales to building a brand people believe in.