Let’s be honest—strategizing is fun.
You brainstorm, dream big, map goals, choose fonts and colors, imagine the perfect Instagram grid or campaign that finally brings in the right audience.
But then… the strategy sits in a Google Doc.
Waiting.
And waiting.
Until the next quarter sneaks up and you’re like, “Oops. We never launched that.”
Sound familiar?
I once worked with a client who had the most thoughtful brand strategy: crystal-clear target audience, a gorgeous mood board, solid goals. But when it came time to brief her marketing designer, she just forwarded a few voice notes and said, “You get my vibe, right?”
Well… no.
Her “vibe” wasn’t enough to design a high-converting lead magnet or write strong copy. So we had to pause, rewind, and create what should have come first: a proper briefing.
That moment was a wake-up call.
✨ Strategy without execution is like a recipe with no cooking. ✨
And execution starts with clear communication.
Whether you’re working with a freelance designer, a social media manager, or a marketing agency, you need to translate your vision into specifics they can act on. This isn’t about being formal or corporate—it’s about being clear.
So here’s a simple trick I share in mentoring sessions: Before you send anything to your supplier, ask yourself: If someone else read this, could they take action tomorrow—without messaging me 10 times for clarification?
If not, it’s not ready.
That’s where a good briefing comes in. It’s not complicated, but it is powerful. It gives your marketing partner the clarity they need to deliver their best work—and saves you time, money, and headaches later on.
So next time you finish a strategy session, don’t close the laptop and walk away.
Open a new doc.
Write it out.
And get your ideas moving.
Because execution? That’s where the magic happens.
And it starts with clear words.