If you’ve ever hired a freelancer, agency, or even a content creator and felt disappointed with the results… you’re not alone.
But here’s a truth I see all the time in mentoring sessions:
The problem isn’t always who you hired. Sometimes it’s what you hired them to do.
Marketing has become a complex ecosystem. There are so many professionals out there with incredible skills—video editors, social media managers, SEO experts, content creators… the list goes on!
And while that’s exciting, it can also be overwhelming.
❓Why This Happens
Let’s say you want to grow your presence on Instagram. You might think, “I’ll just hire someone to take care of that.”
But here’s the thing—who exactly should that be?
- A content creator who makes visuals?
- A social media manager who schedules and responds?
- A strategist who helps you plan what to post and when?
- Or an agency that offers all-in-one service?
Each of these professionals plays a different role in your marketing puzzle.
🧩 Understanding the Landscape
You don’t need to know every detail about every role. But you do need to know what kind of help you’re looking for—so you can find the right fit.
Here’s a simplified overview to help you visualize who does what:
| Role | Strategy | Execution | Creative Work |
|---|---|---|---|
| Agency | ✅ | ✅ | ✅ |
| Freelancer | ❌ | ✅ | ✅ |
| Video Editor | ❌ | ✅ | ✅ |
| SEO Specialist | ✅ | ✅ | Some |
| Paid Media Specialist | ✅ | ✅ | Some (for ads) |
| Content Creator | ❌ | ✅ | ✅ |
| Social Media Manager | ❌ | ✅ | Some |
💡 The Takeaway
Before you start reaching out to suppliers, ask yourself:
- What do I need help with right now?
- Do I have a strategy already, or do I need help creating one?
- Am I expecting one person to wear five hats?
When you get clear on your goals, choosing the right supplier becomes much easier—and so does getting the results you’re hoping for.
🎯 Want help finding the “right fit” for your business?
Book a free discovery call and I’ll guide you through it. Let’s stop wasting time and money on mismatched hires, and start building your marketing intentionally.