As someone who works with small business owners daily, I see you juggling every role – from CEO to customer service. Here’s your practical guide to 2025’s marketing trends, translated into what actually works for small businesses. 🎯 The Big Shift: Marketing is Becoming More Human, Not More Technical Key Trends That Matter for Small… Read More

As a marketing strategist working with small businesses, I’ve observed a common pattern that might sound familiar: the rush to be everywhere, do everything, and chase every trend. It’s what I call the “rush mentality,” and I’ve experienced it firsthand in my own professional journey. But 2025 calls for a different approach. Why the Old… Read More

[Insights drawn from Think with Google and industry analysis] As we navigate toward 2025, the marketing landscape is undergoing a fundamental transformation. Here’s your comprehensive guide to the key trends and actionable strategies that will shape our industry’s future. 1. The Evolution of Marketing Measurement According to Google’s recent analysis, media fragmentation and privacy changes… Read More

Work-based learning (WBL) is a topic I’m passionate about. Last week, I attended an insightful Riipen workshop, The Power of Work-Based Learning, which reinforced the importance of bridging the gap between education and employment. The session highlighted how WBL enhances learners’ employability and readiness for the job market. A recent Strada report revealed that 60%… Read More

Looking to build your professional network and stay ahead in the marketing & communications world?Joining a professional association can be a game-changer for your career! Whether you’re just starting out or looking to expand your connections, these associations provide valuable opportunities to learn, grow, and connect with industry leaders.Here are some great options to consider:✅… Read More

If you’re looking for a straightforward guide to effective marketing, The 1-Page Marketing Plan by Allan Dib might be the perfect fit. This book helps small business owners create a concise and actionable marketing strategy, focusing on three stages: before, during, and after a customer interaction. It emphasizes understanding your target audience, nurturing leads, and… Read More

Recently, I received some insightful questions from my social media followers about marketing challenges, from creating effective marketing plans to choosing the right channels and defining brand personality. These are common pain points for entrepreneurs, so I decided to share my thoughts and advice to help you refine your marketing strategy. 1. Platforms for Creating… Read More