Ever felt the pressure to just post something on Instagram — anything — so you don’t “disappear”?If so, you might be falling into a common digital marketing trap: using random holidays without any real strategy behind them. Not Every Holiday Deserves a Post From Friendship Day to National Asteroid Day, many small businesses rely on… Read More

Let’s be honest. A lot of people approach trade shows and seasonal campaigns like they’re doing a last-minute school assignment:→ “Let’s just show up and see what happens.”→ “I’ll post something quick on Instagram and call it a day.”→ “We’ll figure it out there.” 😅 And guess what? The results usually reflect that same level… Read More

If you’ve ever Googled “how to network without feeling fake” or searched for “networking events for professionals,” you’re not alone. Many entrepreneurs, freelancers, and professionals know they should network—but they often feel overwhelmed, unsure, or just plain awkward doing it. Whether you’re walking into a room full of strangers or showing up at your first… Read More

If you’re trying to grow your business, find collaborators, or explore new career paths, there’s one strategy that consistently opens doors: networking. Not the awkward, forced kind—but the genuine, strategic kind. The kind where you walk away with new ideas, aligned partnerships, and that spark of motivation that reminds you why you started. Networking is… Read More

Earlier this week, I had the opportunity to return to Cornerstone College (CICCC) — not as an instructor this time, but as a guest speaker. It was a full-circle moment. Cornerstone was my first teaching home, and stepping back into that environment reminded me of why I do what I do: to empower others through… Read More

When people see the final images of a personal brand photoshoot, they often think it’s all about visuals — colors, poses, outfits. But for me, this shoot was about something deeper: creating alignment between how I show up online and the experience I offer my clients in real life. As a mentor and marketing strategist,… Read More

Reinvention is never easy—especially when it involves starting over in a new country. In this episode of Conexão & Carreira by the Women’s Club of Canada (CMNLP), I had the pleasure of reflecting on my journey as a Brazilian marketing strategist navigating a new market in Canada. This post highlights key moments from the interview… Read More

Every week, I round up marketing and business news that matters to entrepreneurs—not the kind that makes you scroll past, but the kind that makes you stop and say, “Hmm… I should think about this.” Here are two stories that got me thinking this Monday. 💸 Let’s Talk Retention (or… Should We?) For as long… Read More

If you’ve ever caught yourself writing a post that says “Please support my small business!” or “Don’t forget to buy from me this week 🙏”… this one’s for you. I get it. You’ve poured your heart into your product or service, and you need those sales to make things work. But here’s the hard truth… Read More

By Ana Rocha – E-Volving Strategy Consulting As we settle into Q2 of 2025, two major trends are standing out in the marketing world: These aren’t just headlines — they’re signs of what small businesses need to pay attention to right now. Let’s break them down. 🛍️ The Rise (and Reinvention) of Marketplaces At the… Read More